Refruiting is a B2B fruit sales company based in Barcelona, Spain. I supported their team onsite on a fixed term consulting contract that involved strategy feedback across various multiple verticals.
TEAM AND CULTURE
At Refruiting, I helped foster a culture of data-driven decision-making and internal alignment. Through collaborative marketing efforts, insightful user research, and clear financial dashboards, I supported a team environment focused on growth and cohesion, encouraging transparency and clarity across departments.
ADAPTABILITY AND PROBLEM SOLVING
Supporting a B2B company in the fruit industry required flexibility to adapt marketing and research strategies to meet evolving market demands. I developed problem-solving skills through projects like financial dashboard creation and user research, quickly responding to shifting priorities and unique industry challenges. Additionally, working in with a new culture and in a non-native language I learned to embrace the pace and culture.
INITIATIVE AND PROACTIVITY
I proactively identified areas for improvement within Refruiting, from optimizing internal processes to refining marketing strategies. By taking the initiative to develop more accurate financial dashboards and effective user research methods, I provided actionable insights that contributed to Refruiting’s operational efficiency and market positioning.
LEARNING AND GROWTH
Working in a consulting capacity, I embraced each task as an opportunity to learn about the B2B fruit sales industry and hone my analytical skills. I stayed engaged with trends and best practices, ensuring that my contributions remained relevant and strategically beneficial to Refruiting’s goals.
CROSS FUNCTIONALITY
My role required collaboration with marketing, finance, and operations teams to ensure cohesive strategies. By working closely with different departments, I helped align the company’s efforts, supporting a unified approach that strengthened Refruiting’s brand and operational effectiveness.
STRATEGIC SCALABLE THINKING
Understanding Refruiting’s goals in the B2B space required big-picture thinking, especially when developing financial dashboards and refining marketing approaches. I focused on strategies that not only addressed immediate needs but also supported long-term growth and scalability.
CUSTOMER / USER IMPACT
My work directly benefited Refruiting’s stakeholders by enhancing internal operations, which translated to improved service delivery and customer satisfaction. Through user research and marketing support, I helped Refruiting better understand and serve its customer base, ultimately contributing to stronger client relationships.
VALUES AND MISSION
Refruiting’s mission to bring quality fruit to B2B clients aligned with my values of supporting sustainable, quality-driven businesses. My consulting work there emphasized both growth and ethical standards, as I helped Refruiting make strategic decisions that supported its mission to deliver quality products with integrity.
DEPARTURE
This was a fixed term consulting fellowship, but the experience laid a strong foundation for cross-functional collaboration, organizational congruence, and data-driven delivery.